“Online Concerts lack the sense of community, energy, and feeling of belonging that characterizes the live concert experience.”

Overview:

While virtually no product or service category has been untouched by the pandemic, few have been disrupted as much as the experience for concert-goers, sports enthusiasts, and fans. As the easing of restrictions and accommodations are being considered, brands, venues, officials, and the players and performers themselves are debating whether, when, and under what conditions fans can resume the rituals that so much of their lives revolve around. Recognizing this seismic shift, SCAD students and alumni collaborated in a 48-hour virtual design challenge in which they developed innovative concepts and solutions that could support and enhance the fan experience.  Teams considered all aspects of the fan experience, from physical (e.g., stadiums) to digital (e.g., virtual concerts), along with the ecosystem required to deliver and support these solutions.